SEO Copywriting Checklist for B2B Tech

Balance search engine- and reader-friendly content

Today, most marketers understand we must write content that is not only findable on Google and other search engines but also resonates with our key audiences.

Writing reader-friendly content that is capable of ranking, interesting to read, educational, and informative —and ideally leads the reader further along in the buyer's journey: this is the balancing act B2B tech marketers must attempt. 

If that sounds overwhelming, never fear. This SEO copywriting checklist provides a simple 10-step process for ensuring that your content:

• Can be found easily
• Ranks well for target keywords
• Matches search intent
• Turns visitors into repeat visitors
• Convinces potential buyers to stay on your site longer
• Leads prospects further down the funnel
• And more

Print it or save it on your desktop and give each piece of web-facing copy you write the SEO magic touch and reader appeal it deserves. Google and your site visitors will thank you.